Our Approach

We actually listen to people before we talk to them.

We produce TV and digital creative. We can also generate microinfluencer content on social channels. Together, this creates a feedback loop between these top-down and bottom-up approaches, which allows organic content from real people to inform the TV and digital creative.

This model is grounded in communities and in real life. Authenticity in advertising isn’t a nice-to-have; it’s a requirement. We aim to produce creative that can get past a voter’s bullshit detector and feels like a natural extension of the media they choose to consume. 

The most effective way to decrease polarization in political discourse is to tell a real and compelling story. People of all stripes can find connection in common experiences and feelings. Our approach is about breaking down traditional access barriers and getting people to talk to each other and share their own personal stories. Putting a human face on some of the most polarizing political issues is one of the most effective ways to persuade voters.